Focus Groups and Results

For our focus group we had 3 members of our artist's target audience to answer some questions about their favorite genres and artists as well as our chosen track and the music video we should make for it.


Focus Group 1

Focus Group 2

Focus Group 3

Results:

We have learnt from our focus group that for the song that we have chosen, a music video that is performance type will be most popular with our target audience. We have also found out that an urban/city setting will be the best for our video. Other parts like expensive cars and lip syncing were also suggested to be included and so we will try to include them in our video.