Dolby

Now you have done your preparation and research for the ancillaries, start planning and start uploading drafts for feedback.

Website Analysis

Editing Music Video

21/11/16

Working on importing and cutting the opening clips. Getting used to the software we are using to edit.

Laura Mulvey and Andrew Goodwin

The Goodwin Theory:

• Each music video shows a certain type of characteristic depending on genre.
• There can be a notion to looking of a female body to attract the viewer.
• There is usually a small relation between the music and the visuals.
• Record labels try to position the star in as many close ups as a way of promotion and recognition.
• Narrative performance of the song.

The Mulvey Theory:

Laura Mulvey created the theory on 'the male gaze' which discusses the way males look at females in music videos compared to how women look at other women. 

The male gaze can be used in a number of ways. one main technique is the way the camera displays the female body, panning up and down for the effect of someone gazing. The theory states that the female body is used as an object of attraction. A good example I came across is by a band called Scouting for Girls - Shes so lovely where a girl walks in to the bowling alley and grabs the attention of all of the men. You could say it also grabbed the attention of the viewer.

Focus Groups and Results

For our focus group we had 3 members of our artist's target audience to answer some questions about their favorite genres and artists as well as our chosen track and the music video we should make for it.


Focus Group 1

Focus Group 2

Focus Group 3

Results:

We have learnt from our focus group that for the song that we have chosen, a music video that is performance type will be most popular with our target audience. We have also found out that an urban/city setting will be the best for our video. Other parts like expensive cars and lip syncing were also suggested to be included and so we will try to include them in our video. 

Categories and Intertextuality in music videos

https://docs.google.com/presentation/d/1AL3FBo0uv7wRGqdOilC6U3_NiSQL-9jRImvqKPFRJgo/edit?usp=sharing

Target Audience

http://prezi.com/txogg8r8fzbo/?utm_campaign=share&utm_medium=copy&rc=ex0share

Dolby

Luke-please post asap with what progress you have made in this project.